Our Essence

Our aspiration for Be Kingdom Kind is to become a force for positive change and a vehicle to contribute and drive positive change, for skin, for people, for good. Children require us to look at the world through new eyes and often our sense of responsibility extends to the planet they’ll inherit and the people in it. That’s why we’ve developed a range of skin care products for little ones with a philosophy of kindness and care at their core.

Giving Back to those who need it

Giving back is being Kingdom Kind. We are committed to giving back to the community and those in need. We support organisations that share our values and amplify our impact, making happy, healthy lives possible for more people everywhere. “you scrub we love” Keep us to date with our efforts to go beyond bath time @bekingdomkind

Our commitment

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Our mission

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Founder | Beauty Expert

Mom to Ava and William, the inspiration behind the children's range Huggabubble. Anita is a beauty and wellness expert with 20 years experience in beauty and skincare. "Huggabubble was inspired out of a quest to find something for our little ones that we could trust and relate to. We created it for our children and we are honoured to share it with yours" Anita Murray Founder.

Why look at ingredients in baby products?

It is known that some substances, when applied to the skin, may be absorbed and enter the bloodstream. Research has shown that, depending on the nature and properties of the chemical, as much as 60% of what is applied to the skin may be absorbed. As rates of eczema and allergies among children continue to rise many have pointed to the early introduction of toxic toiletries as a major factor.